WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Calliope | Slim Bustier Maxi Dress Calliope | Slim Bustier Maxi Dress
Calliope | Slim Bustier Maxi Dress
$140.00 $69.95
Sale
Felicity | Waist Shaper Sundress Felicity | Waist Shaper Sundress
Felicity | Waist Shaper Sundress
$130.00 $64.95
Sale
Tabitha | Stylish Ruffle Dress Tabitha | Stylish Ruffle Dress
Tabitha | Stylish Ruffle Dress
$110.00 $54.95
Sale
Ruby | Charming Ruffled Gown Ruby | Charming Ruffled Gown
Ruby | Charming Ruffled Gown
$140.00 $69.95
Sale
Zara | Dreamy Maxi Dress Zara | Dreamy Maxi Dress
Zara | Dreamy Maxi Dress
$130.00 $64.95
Sale
Carly | Elegant V-Neck Dress Carly | Elegant V-Neck Dress
Carly | Elegant V-Neck Dress
$140.00 $69.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Ava | Elegant Split Dress Ava | Elegant Split Dress
Ava | Elegant Split Dress
$140.00 $69.95
Sale
Mavis | Vibrant Maxi Dress Mavis | Vibrant Maxi Dress
Mavis | Vibrant Maxi Dress
$140.00 $69.95
Sale
Hope | Elegant Satin Set Hope | Elegant Satin Set
Hope | Elegant Satin Set
$120.00 $59.95
Sale
Caroline | Backless Maxi Dress Caroline | Backless Maxi Dress
Caroline | Backless Maxi Dress
$150.00 $74.95
Sale
Jodie | Chic Strapless Dress Jodie | Chic Strapless Dress
Jodie | Chic Strapless Dress
$120.00 $59.95
Sale
Skye | One Shoulder Maxi Dress Skye | One Shoulder Maxi Dress
Skye | One Shoulder Maxi Dress
$140.00 $69.95
Sale
Valerie | Asymmetrical Maxi Dress Valerie | Asymmetrical Maxi Dress
Valerie | Asymmetrical Maxi Dress
$140.00 $64.95
Sale
Sadie | Fancy Tulle Dress Sadie | Fancy Tulle Dress
Sadie | Fancy Tulle Dress
$120.00 $59.95
Sale
Hayley | Bustier Sleeveless Midi Dress Hayley | Bustier Sleeveless Midi Dress
Hayley | Bustier Sleeveless Midi Dress
$150.00 $74.95
Sale
Lacey | Stunning Sequin Dress Lacey | Stunning Sequin Dress
Lacey | Stunning Sequin Dress
$160.00 $59.95
Sale
Natalie | Satin Maxi Dress Natalie | Satin Maxi Dress
Natalie | Satin Maxi Dress
$120.00 $59.95
Sale
Kyla | Sleeveless Maxi Dress Kyla | Sleeveless Maxi Dress
Kyla | Sleeveless Maxi Dress
$140.00 $69.95
Sale
Shannon | Floral Halter Maxi Dress Shannon | Floral Halter Maxi Dress
Shannon | Floral Halter Maxi Dress
$120.00 $59.95
Sale
Bethany | Puff Sleeves Dress Bethany | Puff Sleeves Dress
Bethany | Puff Sleeves Dress
$160.00 $59.95
Sale
Kate | Tiered Ruffle Maxi Dress Kate | Tiered Ruffle Maxi Dress
Kate | Tiered Ruffle Maxi Dress
$160.00 $79.95
Sale
Nola | Pastel Maxi Dress Nola | Pastel Maxi Dress
Nola | Pastel Maxi Dress
$110.00 $54.95
Sale
Daisy | Sleeveless Midi Dress Daisy | Sleeveless Midi Dress
Daisy | Sleeveless Midi Dress
$115.00 $59.95
Sale
Evangeline | Lace Maxi Dress Evangeline | Lace Maxi Dress
Evangeline | Lace Maxi Dress
$130.00 $69.95