WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Mira | Lace Maxi Dress Mira | Lace Maxi Dress
Mira | Lace Maxi Dress
$140.00 $69.95
Sale
Nylah | Floral Ruffle Maxi Dress Nylah | Floral Ruffle Maxi Dress
Nylah | Floral Ruffle Maxi Dress
$150.00 $79.95
Sale
Collins | Ruffle Strapless Maxi Dress Collins | Ruffle Strapless Maxi Dress
Collins | Ruffle Strapless Maxi Dress
$120.00 $59.95
Sale
Persephone | Classy Draped Gown Persephone | Classy Draped Gown
Persephone | Classy Draped Gown
$100.00 $59.95
Sale
Bellamy | Sleeveless Satin Maxi Dress Bellamy | Sleeveless Satin Maxi Dress
Bellamy | Sleeveless Satin Maxi Dress
$120.00 $59.95
Sale
Lorelei | Corset Midi Dress Lorelei | Corset Midi Dress
Lorelei | Corset Midi Dress
$120.00 $59.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Joanna | Halter Backless Gown Joanna | Halter Backless Gown
Joanna | Halter Backless Gown
$120.00 $64.95
Sale
Charlotte | Sleeveless Maxi Dress Charlotte | Sleeveless Maxi Dress
Charlotte | Sleeveless Maxi Dress
$120.00 $64.95
Sale
Alana | Flower Mini Dress Alana | Flower Mini Dress
Alana | Flower Mini Dress
$300.00 $149.95
Sale
Grace | Halter Maxi Dress Grace | Halter Maxi Dress
Grace | Halter Maxi Dress
$140.00 $69.95
Sale
Nalani | Butterfly Sleeve Off-Shoulder Maxi Dress Nalani | Butterfly Sleeve Off-Shoulder Maxi Dress
Nalani | Butterfly Sleeve Off-Shoulder Maxi Dress
$140.00 $74.95
Sale
Heidi | Floral Mini Dress Heidi | Floral Mini Dress
Heidi | Floral Mini Dress
$120.00 $69.95
Sale
Sylvie | Ruffle Mini Dress Sylvie | Ruffle Mini Dress
Sylvie | Ruffle Mini Dress
$130.00 $59.95
Sale
Lily | Elegant Maxi Dress Lily | Elegant Maxi Dress
Lily | Elegant Maxi Dress
$130.00 $59.95
Sale
Emma | Deep V-Neck Maxi Dress Emma | Deep V-Neck Maxi Dress
Emma | Deep V-Neck Maxi Dress
$120.00 $59.95
Sale
Sophie | Floral One Shoulder Midi Dress Sophie | Floral One Shoulder Midi Dress
Sophie | Floral One Shoulder Midi Dress
$140.00 $64.95
Sale
Madilyn | Flowy Maxi Dress Madilyn | Flowy Maxi Dress
Madilyn | Flowy Maxi Dress
$140.00 $69.95
Sale
Blaire | One-Shoulder Cutout Maxi Dress Blaire | One-Shoulder Cutout Maxi Dress
Blaire | One-Shoulder Cutout Maxi Dress
$120.00 $64.95
Sale
Zola | Detachable Straps Maxi Dress Zola | Detachable Straps Maxi Dress
Zola | Detachable Straps Maxi Dress
$120.00 $64.95
Sale
Daphne | Floral One Shoulder Mini Dress Daphne | Floral One Shoulder Mini Dress
Daphne | Floral One Shoulder Mini Dress
$120.00 $59.95
Sale
Winnie | Puffy Mini Dress Winnie | Puffy Mini Dress
Winnie | Puffy Mini Dress
$130.00 $64.95
Sale
Lyra | Floral Backless Maxi Dress Lyra | Floral Backless Maxi Dress
Lyra | Floral Backless Maxi Dress
$140.00 $69.95
Sale
Emily | Stunning Flower Dress Emily | Stunning Flower Dress
Emily | Stunning Flower Dress
$150.00 $74.95
Sale
Amari | V-Neck Midi Dress Amari | V-Neck Midi Dress
Amari | V-Neck Midi Dress
$160.00 $79.95