WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Junie | Charming Ruffle Dress Junie | Charming Ruffle Dress
Junie | Charming Ruffle Dress
$200.00 $99.95
Sale
Calista | Floral Off-Shoulder Maxi Dress Calista | Floral Off-Shoulder Maxi Dress
Calista | Floral Off-Shoulder Maxi Dress
$150.00 $64.95
Sale
Imogen | Stunning Maxi Dress Imogen | Stunning Maxi Dress
Imogen | Stunning Maxi Dress
$140.00 $69.95
Sale
Naomi | Elegant Maxi Dress Naomi | Elegant Maxi Dress
Naomi | Elegant Maxi Dress
$110.00 $54.95
Sale
Anabella - Short Puff Sleeves Dress Anabella - Short Puff Sleeves Dress
Anabella - Short Puff Sleeves Dress
$150.00 $79.95
Sale
Aurelia | Glamorous Tummy Covering Dress Aurelia | Glamorous Tummy Covering Dress
Aurelia | Glamorous Tummy Covering Dress
$140.00 $64.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Clara | Elegant Maxi Dress Clara | Elegant Maxi Dress
Clara | Elegant Maxi Dress
$225.00 $64.95
Sale
Cassia | Elegant Dress Cassia | Elegant Dress
Cassia | Elegant Dress
$130.00 $64.95
Sale
Vera | Elegant Dress Vera | Elegant Dress
Vera | Elegant Dress
$300.00 $89.95
Sale
Harriet | One Shoulder Maxi Dress Harriet | One Shoulder Maxi Dress
Harriet | One Shoulder Maxi Dress
$100.00 $49.95
Sale
Emory | Satin Backless Maxi Dress Emory | Satin Backless Maxi Dress
Emory | Satin Backless Maxi Dress
$120.00 $59.95
Sale
Clara – Elegant V-Neck Puff Sleeve Maxi Dress Clara – Elegant V-Neck Puff Sleeve Maxi Dress
Clara – Elegant V-Neck Puff Sleeve Maxi Dress
$130.00 $64.95
Sale
Sienna | Elegant Waist Dress Sienna | Elegant Waist Dress
Sienna | Elegant Waist Dress
$110.00 $64.95
Sale
Clarissa | Striped Midi Shirt Dress Clarissa | Striped Midi Shirt Dress
Clarissa | Striped Midi Shirt Dress
$120.00 $59.95
Sale
Paige | Stunning Flowing Gown Paige | Stunning Flowing Gown
Paige | Stunning Flowing Gown
$140.00 $69.95
Sale
Aurora | Elegant Summer Dress Aurora | Elegant Summer Dress
Aurora | Elegant Summer Dress
$140.00 $69.95
Sale
Amara | Stunning Flower Dress Amara | Stunning Flower Dress
Amara | Stunning Flower Dress
$120.00 $59.95
Sale
Laney | Strapless Maxi Dress Laney | Strapless Maxi Dress
Laney | Strapless Maxi Dress
$120.00 $59.95
Sale
Olivia | Elegant Maxi Dress Olivia | Elegant Maxi Dress
Olivia | Elegant Maxi Dress
$140.00 $69.95
Sale
Esmeralda | Halter Sleeveless Midi Dress Esmeralda | Halter Sleeveless Midi Dress
Esmeralda | Halter Sleeveless Midi Dress
$150.00 $74.95
Sale
Tessa | Strapless Maxi Dress Tessa | Strapless Maxi Dress
Tessa | Strapless Maxi Dress
$140.00 $69.95
Sale
Kailani | Sequin Maxi Long Dress Kailani | Sequin Maxi Long Dress
Kailani | Sequin Maxi Long Dress
$120.00 $59.95
Sale
Maisie | Floral Maxi Dress Maisie | Floral Maxi Dress
Maisie | Floral Maxi Dress
$120.00 $64.95
Sale
Cassidy | Charming Ruffle Dress Cassidy | Charming Ruffle Dress
Cassidy | Charming Ruffle Dress
$140.00 $69.95