Cookie Policy

Effective Date: 01.01.2026

This Cookie Policy explains how Novathebrand (“we,” “our,” or “us”) uses cookies and similar technologies on our website.

By using our website, you acknowledge that cookies and similar technologies may be used in accordance with this Policy, subject to your browser settings and any applicable consent choices available to you.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website.

They help websites function properly and can also be used to:

• remember your preferences
• improve website performance
• understand how visitors use the site
• support advertising and marketing activities

Cookies may be set by us directly or by trusted third-party service providers.

2. Types of Cookies We Use

We may use the following categories of cookies on our website:

A. Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off in systems where they are required for core functionality.

They help enable features such as:

• secure checkout
• payment processing
• shopping cart functionality
• account access
• fraud prevention

Where permitted by applicable law, these cookies may be used without consent because they are necessary for the operation of the website.

B. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website so we can improve performance and user experience.

We may use tools such as:

• Shopify analytics
• Hotjar

These tools may collect information such as:

• mouse movements
• clicks
• scrolling activity
• device type
• browser type

Sensitive information, including payment details, is not intentionally collected through these analytics tools and may be masked where applicable.

C. Advertising and Marketing Cookies

These cookies help us deliver relevant advertising, understand campaign performance, and personalize marketing communications.

We may use tools such as:

• Meta Pixel
• Google Ads and conversion tracking
• Klaviyo

These technologies may collect information such as:

• pages viewed
• products viewed
• purchase activity
• IP address
• device and browser information
• interactions with advertisements

This information may be used to:

• measure advertising performance
• improve audience targeting
• deliver more relevant ads
• personalize certain marketing communications

Under certain U.S. state privacy laws, the use of these technologies may be considered “sharing” personal information for targeted advertising purposes.

3. Third-Party Cookies

Some cookies and similar technologies used on our website may be provided by third-party service providers.

These may include:

• Shopify
• OceanPayments
• PayPal
• Meta
• Google
• Hotjar
• Klaviyo

These third parties may process information in accordance with their own privacy policies and practices.

We do not sell personal information for monetary compensation.

4. Managing Cookie Preferences

You can manage your cookie preferences in several ways.

A. Browser Settings

Most browsers allow you to:

• block cookies
• delete cookies
• receive alerts before certain cookies are stored

Please note that disabling some cookies may affect the functionality or performance of the website.

B. Advertising Preferences

You may be able to limit targeted advertising by:

• adjusting your browser settings
• managing ad settings on platforms such as Meta and Google
• contacting us at support@novathebrand.com with the subject line “Advertising Opt-Out”

Where applicable, certain U.S. residents may also request to opt out of the “sharing” of personal information for targeted advertising purposes.

5. Do Not Sell or Share

Although we do not sell personal information for monetary compensation, certain advertising technologies may be considered “sharing” under applicable privacy laws.

To request an opt-out of such activity, you may contact us at:

support@novathebrand.com
Subject line: Do Not Sell or Share

6. Data Retention

Cookies may remain on your device for different periods of time depending on their purpose.

• Session cookies are deleted when you close your browser
• Persistent cookies remain on your device until they expire or are deleted

Information collected through cookies is retained only for as long as reasonably necessary for business, legal, operational, or compliance purposes.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory changes.

Any updates will be posted on this page with the revised effective date.

8. Contact Information

If you have any questions about this Cookie Policy, please contact:

Novathebrand
Email: support@novathebrand.com