WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Myla | Satin Floral Split Midi Dress Myla | Satin Floral Split Midi Dress
Myla | Satin Floral Split Midi Dress
$150.00 $74.95
Sale
Anastasia | Luxurious Feather Dress Anastasia | Luxurious Feather Dress
Anastasia | Luxurious Feather Dress
$130.00 $74.95
Sale
Vanessa | Elegant Backless Dress Vanessa | Elegant Backless Dress
Vanessa | Elegant Backless Dress
$120.00 $69.95
Sale
Rachel | Breeze Asymmetrical Maxi Dress Rachel | Breeze Asymmetrical Maxi Dress
Rachel | Breeze Asymmetrical Maxi Dress
$110.00 $54.95
Sale
Melissa | Elegant Evening Dress Melissa | Elegant Evening Dress
Melissa | Elegant Evening Dress
$140.00 $74.95
Sale
Madison | Floral Pleated One Shoulder Maxi Dress Madison | Floral Pleated One Shoulder Maxi Dress
Madison | Floral Pleated One Shoulder Maxi Dress
$140.00 $69.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Indie | Sleeveless Floral Maxi Dress Indie | Sleeveless Floral Maxi Dress
Indie | Sleeveless Floral Maxi Dress
$100.00 $54.95
Sale
Cora | Strapless Maxi Dress Cora | Strapless Maxi Dress
Cora | Strapless Maxi Dress
$150.00 $74.95
Sale
Noelle | Elegant Party Dress Noelle | Elegant Party Dress
Noelle | Elegant Party Dress
$110.00 $69.95
Sale
Ciara | Bustier Midi Dress Ciara | Bustier Midi Dress
Ciara | Bustier Midi Dress
$140.00 $69.95
Sale
Romina | Plaid Print Midi Dress Romina | Plaid Print Midi Dress
Romina | Plaid Print Midi Dress
$150.00 $79.95
Sale
Lottie | Elegant Maxi Dress Lottie | Elegant Maxi Dress
Lottie | Elegant Maxi Dress
$140.00 $74.95
Sale
Aniyah | Strapless Bodycon Maxi Dress Aniyah | Strapless Bodycon Maxi Dress
Aniyah | Strapless Bodycon Maxi Dress
$120.00 $69.95
Sale
April | Pleated Evening Gown April | Pleated Evening Gown
April | Pleated Evening Gown
$140.00 $69.95
Sale
Sophia | Romantic Flower Dress Sophia | Romantic Flower Dress
Sophia | Romantic Flower Dress
$150.00 $74.95
Sale
Delilah | Elegant Pleated Dress Delilah | Elegant Pleated Dress
Delilah | Elegant Pleated Dress
$120.00 $64.95
Sale
Azalea | Sleeveless Backless Maxi Dress Azalea | Sleeveless Backless Maxi Dress
Azalea | Sleeveless Backless Maxi Dress
$130.00 $74.95
Sale
Jada | Floral Summer Dress Jada | Floral Summer Dress
Jada | Floral Summer Dress
$140.00 $74.95
Sale
Hallie | Elegant Summer Dress Hallie | Elegant Summer Dress
Hallie | Elegant Summer Dress
$150.00 $74.95
Sale
Thea | Floral Maxi Dress Thea | Floral Maxi Dress
Thea | Floral Maxi Dress
$120.00 $64.95
Sale
Harlow | Sunset Maxi Dress Harlow | Sunset Maxi Dress
Harlow | Sunset Maxi Dress
$150.00 $74.95
Sale
Stella | Timeless Cape Gown Stella | Timeless Cape Gown
Stella | Timeless Cape Gown
$150.00 $74.95
Sale
Sabrina | Strapless Elegant Dress Sabrina | Strapless Elegant Dress
Sabrina | Strapless Elegant Dress
$140.00 $69.95
Sale
Bianca | Flower One Shoulder Mini Dress Bianca | Flower One Shoulder Mini Dress
Bianca | Flower One Shoulder Mini Dress
$120.00 $59.95