About Us

The Story of Colette and Corinne’s Boutique

Last year, Novathebrand began as a shared dream between two generations - my grandmother Corinne and me, Colette. What started as a small idea blossomed into something far more meaningful: a place where fashion became a language of connection, and every piece carried a story worth sharing.

For my grandmother, Novathebrand was never just about clothes. It was about passing down her love for timeless style, her eye for detail, and her belief that fashion should make people feel confident, comfortable, and uniquely themselves. I grew up learning not just how to curate a collection, but how to build a community - one warm smile, thoughtful conversation, and carefully chosen garment at a time.

This past year, our boutique evolved into a space filled with laughter, creativity, and heart. Together, we crafted collections that felt personal - pieces designed to be lived in, loved, and remembered. Many of our customers became friends, and our store became a home for anyone who walked through its doors.

Today, that spirit lives at the core of everything we create. As I carry Novathebrand into its next chapter, I bring with me the legacy my grandmother built: her taste, her wisdom, and the belief that clothing becomes truly special only when it becomes part of someone’s story.

This new era is full of excitement - fresh designs, refined essentials, and modern pieces inspired by the memories, moments, and people who shaped us. Every collection is crafted to honor where we came from while embracing where we’re headed.

Thank you for being part of our journey - past, present, and future.
Here’s to new beginnings, continued creativity, and style that grows with you.

Welcome to the next chapter of NovaTheBrand.
Where heritage meets modernity, and every piece carries a story.