Looking back at photos from the past 10 years, we can’t help but feel grateful.

Since 2013, novathebrand has grown from a small mother-and-daughter boutique on the Mornington Peninsula into a place filled with memories, style, and care.

To make room for this next chapter, we’re celebrating with our Moving Sale — up to 70% off sitewide on our most-loved pieces.

Once these final styles sell out, they won’t be restocked.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Elizabeth | Tropical Floral Blouse
Elizabeth | Tropical Floral Blouse
$200.00 $64.95
Sale
Sheila | Pastel Check Blouse
Sheila | Pastel Check Blouse
$200.00 $64.95
Sale
Catherine | Stripe Patchwork Blouse
Catherine | Stripe Patchwork Blouse
$200.00 $64.95
Sale
Dorothy | Meadow Blossom Blouse
Dorothy | Meadow Blossom Blouse
$200.00 $64.95
Sale
Caroline | Watercolor Floral Blouse
Caroline | Watercolor Floral Blouse
$200.00 $64.95
Sale
Diana | Floral Graphic Blouse
Diana | Floral Graphic Blouse
$200.00 $64.95

MOVING SALE UP TO 70% OFF SIDE-WIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Anne | Chic Floral Blouse
Anne | Chic Floral Blouse
$200.00 $64.95
Sale
Alison | Blue Striped Blouse
Alison | Blue Striped Blouse
$200.00 $64.95
Sale
Frances | Floral Print Blouse
Frances | Floral Print Blouse
$200.00 $64.95
Sale
Judith | Pastel Patchwork Blouse
Judith | Pastel Patchwork Blouse
$200.00 $64.95
Sale
Patricia | Blue Nature Print Blouse
Patricia | Blue Nature Print Blouse
$200.00 $64.95
Sale
Rosemary | Classic Patchwork Blouse
Rosemary | Classic Patchwork Blouse
$200.00 $64.95
Sale
Lynda | Blossom Breeze Blouse
Lynda | Blossom Breeze Blouse
$200.00 $64.95
Sale
Helen | Playful Chicken Print Blouse
Helen | Playful Chicken Print Blouse
$200.00 $64.95
Sale
Pamela | Coastal Patchwork Blouse
Pamela | Coastal Patchwork Blouse
$200.00 $64.95
Sale
Gillian | Playful Dog Print Blouse
Gillian | Playful Dog Print Blouse
$200.00 $64.95
Sale
Vivienne | Blue Floral Blouse
Vivienne | Blue Floral Blouse
$200.00 $64.95
Sale
Susan | Garden Bee Floral Blouse
Susan | Garden Bee Floral Blouse
$200.00 $64.95
Sale
Barbara | Artistic Floral Blouse
Barbara | Artistic Floral Blouse
$200.00 $64.95
Sale
Margaret | Floral Bee Print Blouse
Margaret | Floral Bee Print Blouse
$200.00 $64.95