Privacy Policy

Effective Date: 01.01.2026

Novathebrand (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with our services, or make a purchase.

1. Company Information

Novathebrand
15442 Ventura Boulevard
California, United States
Email: support@novathebrand.com

2. Information We Collect

We may collect the following categories of personal information:

A. Personal Identifiers

• full name
• billing address
• shipping address
• email address
• phone number
• IP address

B. Commercial Information

• products viewed
• products purchased
• order history
• transaction details

C. Payment Information

Payments are processed securely through third-party payment providers such as Shopify Payments (Stripe), OceanPayments, and PayPal.

We do not store full credit card numbers on our own servers.

D. Internet and Device Information

• browser type
• device type
• operating system
• referring URLs
• pages viewed
• time spent on pages
• interactions with advertisements

E. Behavioral and Marketing Information

• email opens
• email clicks
• website behavior linked to marketing campaigns
• engagement with promotions

3. How We Collect Information

We may collect personal information in the following ways:

• directly from you, such as when you place an order, contact support, subscribe to marketing communications, or interact with our website
• automatically through cookies, pixels, and similar tracking technologies
• from service providers and business partners that help us operate our store, process payments, fulfill orders, or support advertising and analytics activities

4. How We Use Your Information

We may use your personal information to:

• process and fulfill orders
• provide customer support
• send transactional communications, such as order confirmations and shipping updates
• send marketing communications where permitted by law
• improve our website, products, and customer experience
• measure advertising and campaign performance
• prevent fraud, unauthorized transactions, and security risks
• comply with legal and regulatory obligations

5. Advertising, Analytics, and Tracking Technologies

We use certain tools and technologies to support advertising, analytics, and website performance.

Advertising and Conversion Tracking

We may use:

• Meta Pixel
• Google Ads Conversion Tracking

These tools help us measure ad performance and show more relevant advertising.

Email Marketing and Customer Engagement

We may use:

• Klaviyo

Klaviyo helps us send marketing communications and analyze engagement, such as email opens, clicks, and website activity associated with marketing campaigns.

Website Analytics and Session Monitoring

We may use:

• Hotjar

Hotjar helps us understand how visitors interact with our website through tools such as heatmaps and session insights.

Sensitive information, including payment fields, is not intentionally collected through these tools and may be masked where applicable.

6. Cookies and Similar Technologies

We use cookies and similar technologies for:

• essential website functionality
• analytics and performance monitoring
• advertising and marketing purposes

You may manage cookies through your browser settings or other available preference tools. Please note that disabling certain cookies may affect the functionality of the website.

7. Sharing of Personal Information

We may share personal information with trusted third parties that help us operate our business, including:

• Shopify and related service providers
• payment processors, including Shopify Payments, PayPal, and OceanPayments
• shipping and logistics partners
• advertising partners, such as Meta and Google
• analytics and website optimization providers, such as Hotjar
• email and customer communication platforms, such as Klaviyo
• legal, regulatory, or governmental authorities where required by law or where necessary to protect our rights

Sale and Sharing Disclosure

We do not sell personal information for monetary compensation.

However, certain advertising or analytics activities may be considered “sharing” of personal information for targeted advertising purposes under some U.S. state privacy laws.

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

• request access to the personal information we hold about you
• request correction of inaccurate personal information
• request deletion of your personal information
• request a copy of your personal information
• opt out of targeted advertising or certain data-sharing practices
• be free from discrimination for exercising your privacy rights

9. Exercising Your Rights

To submit a privacy-related request, please contact us at:

support@novathebrand.com
Subject line: Privacy Request

We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.

10. Do Not Sell or Share

Residents of certain U.S. states, including California, may have the right to opt out of the sale or sharing of personal information for targeted advertising purposes.

To submit a request, please contact us at:

support@novathebrand.com
Subject line: Do Not Sell or Share

You may also manage certain tracking technologies through your browser settings or available cookie preferences.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

• complete transactions
• maintain business, accounting, and tax records
• resolve disputes
• enforce our agreements
• comply with legal obligations

When personal information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it.

12. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 in accordance with applicable law, including the Children’s Online Privacy Protection Act (COPPA).

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of those third parties.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.

Any updates will be posted on this page with a revised effective date.

16. Contact Us

If you have any questions about this Privacy Policy, please contact:

Novathebrand
15442 Ventura Boulevard
California, United States
Email: support@novathebrand.com