Looking back at photos from the past 10 years, we can’t help but feel grateful.

Since 2013, novathebrand has grown from a small mother-and-daughter boutique on the Mornington Peninsula into a place filled with memories, style, and care.

To make room for this next chapter, we’re celebrating with our Moving Sale — up to 70% off sitewide on our most-loved pieces.

Once these final styles sell out, they won’t be restocked.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Joanna | Vintage Icelandic Knit Sweater Joanna | Vintage Icelandic Knit Sweater
Joanna | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Abigail | Vintage Icelandic Knit Sweater Abigail | Vintage Icelandic Knit Sweater
Abigail | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Bridget | Vintage Icelandic Knit Sweater Bridget | Vintage Icelandic Knit Sweater
Bridget | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Donna | Vintage Island Sweater Donna | Vintage Island Sweater
Donna | Vintage Island Sweater
$260.00 $79.95
Sale
Jamie | Vintage Icelandic Knit Pullover Jamie | Vintage Icelandic Knit Pullover
Jamie | Vintage Icelandic Knit Pullover
$260.00 $79.95
Sale
Christina | Vintage Icelandic Knit Sweater Christina | Vintage Icelandic Knit Sweater
Christina | Vintage Icelandic Knit Sweater
$260.00 $79.95

MOVING SALE UP TO 70% OFF SIDE-WIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Emily | Vintage Icelandic Sweater Emily | Vintage Icelandic Sweater
Emily | Vintage Icelandic Sweater
$260.00 $79.95
Sale
Elaine | Vintage Icelandic Knit Sweater Elaine | Vintage Icelandic Knit Sweater
Elaine | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Grace | Vintage Icelandic Knit Sweater Grace | Vintage Icelandic Knit Sweater
Grace | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Deborah | Vintage Island Sweater Deborah | Vintage Island Sweater
Deborah | Vintage Island Sweater
$260.00 $79.95
Sale
Jennifer | Vintage Island Jumper Jennifer | Vintage Island Jumper
Jennifer | Vintage Island Jumper
$260.00 $79.95
Sale
Julia | Vintage Island Sweater Julia | Vintage Island Sweater
Julia | Vintage Island Sweater
$260.00 $79.95
Sale
Holly | Vintage Island Sweater Holly | Vintage Island Sweater
Holly | Vintage Island Sweater
$260.00 $79.95
Sale
Fiona | Vintage Island Jumper Fiona | Vintage Island Jumper
Fiona | Vintage Island Jumper
$260.00 $79.95
Sale
Amanda | Vintage Icelandic Knit Sweater Amanda | Vintage Icelandic Knit Sweater
Amanda | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Caitlin | Vintage Island Jumper Caitlin | Vintage Island Jumper
Caitlin | Vintage Island Jumper
$260.00 $79.95
Sale
Diana | Vintage Icelandic Knit Sweater Diana | Vintage Icelandic Knit Sweater
Diana | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Chelsea | Vintage Icelandic Knit Sweater Chelsea | Vintage Icelandic Knit Sweater
Chelsea | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Bethany | Vintage Island Sweater Bethany | Vintage Island Sweater
Bethany | Vintage Island Sweater
$260.00 $79.95
Sale
Brenda | Vintage Island Sweater Brenda | Vintage Island Sweater
Brenda | Vintage Island Sweater
$260.00 $79.95
Sale
Amy | Vintage Icelandic Knit Pullover Amy | Vintage Icelandic Knit Pullover
Amy | Vintage Icelandic Knit Pullover
$260.00 $79.95
Sale
Danielle | Vintage Island Jumper Danielle | Vintage Island Jumper
Danielle | Vintage Island Jumper
$260.00 $79.95
Sale
Frances | Vintage Icelandic Knit Sweater Frances | Vintage Icelandic Knit Sweater
Frances | Vintage Icelandic Knit Sweater
$260.00 $79.95
Sale
Ellen | Vintage Island Sweater Ellen | Vintage Island Sweater
Ellen | Vintage Island Sweater
$260.00 $79.95