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MOVING SALE - UP TO 70% OFF

★★★★★ 4.7/5.0 (2,145 Reviews)

Ruby | Charming Ruffled Gown

Regular price $140.00 Sale price $69.95 Save 50%
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MOVING SALE UPDATE: due to high demand during our Moving Sale, only units are still available at the current price. Once these final pieces sell out, they won’t be restocked — so if you can still click “Add to Cart,” it’s still available for now.

Ruby | Charming Ruffled Gown
Make an unforgettable entrance in the Ruby Charming Ruffled Gown, designed to captivate with its flowing elegance and striking silhouette. This stunning gown contours beautifully to your figure, while the soft, breathable fabric ensures comfort throughout the night. Perfect for formal occasions, cocktail parties, and glamorous evenings, this dress is the epitome of sophistication and charm.

Why You'll Love It:

  • Silky-Smooth Fabric: Crafted from a lightweight polyester blend, offering a soft and breathable feel for all-day comfort.
  • Delicate Spaghetti Straps: The sleek, minimal straps enhance the neckline, adding a refined and contemporary touch.
  • Dramatic High Slit with Ruffle Hem: The flowing ruffles create graceful movement, while the high slit adds a daring yet elegant detail.
  • Flattering Bodycon Fit: Designed to hug your curves in all the right places, this gown enhances your silhouette with confidence.
  • Versatile Statement Piece: Ideal for cocktail parties, formal gatherings, and evening events where you want to stand out effortlessly.
The Ruby Charming Ruffled Gown is your go-to choice for an elegant yet bold statement. Elevate your occasion wear with this show-stopping piece and turn every entrance into a moment to remember.

We offer Free Shipping on all orders in the AUS.

Enjoy hassle-free returns up to 30 days after delivery, and 24/7 Customer Support to assist you with any questions.
We partner with trusted carriers like Australia Post, DHL, and Aramex to ensure your order arrives quickly and safely. All orders are shipped within 24–48 hours.

You’ll receive a reliable tracking number as soon as your order ships—so you’ll always know exactly where it is.

Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 30 day return policy.

MOVING SALE

Since 2013, novathebrand has been built by a mother and daughter on the Mornington Peninsula, just south of Melbourne.

Our goal has always been simple — helping women find timeless pieces that feel comfortable, flattering, and beautiful to wear.

Because of you, we’ve grown.

We’re now preparing to move into a larger, more beautiful space.

Enjoy up to 70% OFF — limited time only.

Thank you for being part of our journey.

OUR CUSTOMERS SAY IT BEST

Karen Mitchell

I absolutely love this sweater. It feels so soft and cozy, and the fit is flattering without feeling bulky. It’s perfect for cooler days and so easy to wear with jeans. I’ve already had compliments on it and would happily buy it again.

Karen Mitchell

Susan Mitchell

Bought this jacket for the colder weather and it’s already become my go-to. It’s warm without feeling bulky, the lining is really soft, and it’s easy to wear with jeans for everyday errands. Exactly the sort of piece you keep reaching for.

Susan Mitchell

Jill Whitaker

I had such a lovely experience at novathebrand. The store felt warm and welcoming, and the ladies there were incredibly kind and helpful, which made the visit even more enjoyable. I left with a big smile and will definitely be coming back.

Jill Whitaker

Valerie Harmon

This dress fits beautifully and feels incredibly comfortable all day. I love how easy it is to wear and how effortlessly it flows. It has quickly become one of my favorite pieces in my closet.

Valerie Harmon

Evelyn Rhodes

I ordered from here and was so pleasantly surprised by how quickly everything arrived. It was carefully packed and felt truly thoughtful from start to finish. The whole experience felt special.

Evelyn Rhodes

Carmen Doyle

This top is so cheerful and easy to wear. It feels comfortable all day and pairs beautifully with pieces I already own. I’ve already reached for it more often than I expected.

Carmen Doyle

Linda Thompson

These loafers are incredibly comfortable from the very first wear. I love the subtle pattern detail, which makes them feel extra special without being too much. I’ve been wearing them nonstop because they go with everything.

Linda Thompson

Susan Mitchell

This two-piece set is so comfortable and easy to wear. It feels just right the moment you put it on, and I love how beautifully the pieces work together without feeling too dressed up.

Susan Mitchell

Theresa Vaughn

This dress is perfect for warmer holiday days. The fabric is light and breathable, and it feels very comfortable to wear. It also looks quite elegant, which I love. I'm very happy with it.

Theresa Vaughn

Frequently Asked Questions

Yes, we offer free shipping on all orders.
Yes, you can return your item within 30 days of delivery, as long as it is unworn and in its original condition.
Once your order has shipped, you will receive a tracking link by email.
We accept major credit cards, debit cards, and other secure payment options shown at checkout.
Yes, you will receive an order confirmation email shortly after placing your order.