WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Gabriella | V-Neck Printed Dress Gabriella | V-Neck Printed Dress
Gabriella | V-Neck Printed Dress
$120.00 $59.95
Sale
Saskia | Ruffle Maxi Dress Saskia | Ruffle Maxi Dress
Saskia | Ruffle Maxi Dress
$150.00 $74.95
Sale
Aaliyah | V-Neck Sleeveless Maxi Dress Aaliyah | V-Neck Sleeveless Maxi Dress
Aaliyah | V-Neck Sleeveless Maxi Dress
$150.00 $74.95
Sale
Ivy | Pearl Maxi Dress Ivy | Pearl Maxi Dress
Ivy | Pearl Maxi Dress
$140.00 $69.95
Sale
Amira | Ruffle Backless Maxi Dress Amira | Ruffle Backless Maxi Dress
Amira | Ruffle Backless Maxi Dress
$140.00 $69.95
Sale
Alina | Elegant Maxi Dress Alina | Elegant Maxi Dress
Alina | Elegant Maxi Dress
$120.00 $59.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Maisy | Off-Shoulder Mesh Maxi Dress Maisy | Off-Shoulder Mesh Maxi Dress
Maisy | Off-Shoulder Mesh Maxi Dress
$140.00 $69.95
Sale
Margo | Halter Maxi Dress Margo | Halter Maxi Dress
Margo | Halter Maxi Dress
$130.00 $69.95
Sale
Faye | Asymmetrical Maxi Dress Faye | Asymmetrical Maxi Dress
Faye | Asymmetrical Maxi Dress
$130.00 $59.95
Sale
Lucy | Pleated V-Neck Maxi Dress Lucy | Pleated V-Neck Maxi Dress
Lucy | Pleated V-Neck Maxi Dress
$130.00 $69.95