WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Micah | Bubblegum Mini Dress Micah | Bubblegum Mini Dress
Micah | Bubblegum Mini Dress
$160.00 $79.95
Sale
Alessia | Floral Ruffled Skirt Alessia | Floral Ruffled Skirt
Alessia | Floral Ruffled Skirt
$80.00 $39.95
Sale
Selene | Dreamy Flowing Dress Selene | Dreamy Flowing Dress
Selene | Dreamy Flowing Dress
$110.00 $54.95
Sale
Cecilia | Strapless Floral Dress Cecilia | Strapless Floral Dress
Cecilia | Strapless Floral Dress
$160.00 $79.95
Sale
Jolie | One Shoulder Lace Top Jolie | One Shoulder Lace Top
Jolie | One Shoulder Lace Top
$60.00 $34.95
Sale
Josephine | Sleeveless Mini Dress Josephine | Sleeveless Mini Dress
Josephine | Sleeveless Mini Dress
$130.00 $69.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Dakota | Vibrant Tropical Dress Dakota | Vibrant Tropical Dress
Dakota | Vibrant Tropical Dress
$110.00 $54.95
Sale
Tiana | Slim-Fit Open Back Cutout Maxi Dress Tiana | Slim-Fit Open Back Cutout Maxi Dress
Tiana | Slim-Fit Open Back Cutout Maxi Dress
$130.00 $64.95
Sale
Brianna | Lace Mini Dress Brianna | Lace Mini Dress
Brianna | Lace Mini Dress
$160.00 $89.95
Sale
Juliette | Chic Body Suit Juliette | Chic Body Suit
Juliette | Chic Body Suit
$70.00 $44.95
Sale
Lynn | Floral Corset Mini Dress Lynn | Floral Corset Mini Dress
Lynn | Floral Corset Mini Dress
$110.00 $54.95
Sale
Camila | Ruffled Maxi Dress Camila | Ruffled Maxi Dress
Camila | Ruffled Maxi Dress
$140.00 $69.95
Sale
Kelsey | Elegant Top Kelsey | Elegant Top
Kelsey | Elegant Top
$60.00 $34.95
Sale
Tatum | Ruffle Mini Skirt Tatum | Ruffle Mini Skirt
Tatum | Ruffle Mini Skirt
$70.00 $44.95
Sale
Katalina | Straps Two-Piece Bikini Katalina | Straps Two-Piece Bikini
Katalina | Straps Two-Piece Bikini
$70.00 $44.95
Sale
Malia | Leopard Maxi Skirt Malia | Leopard Maxi Skirt
Malia | Leopard Maxi Skirt
$80.00 $44.95
Sale
Mckenna | Chic Embroidered Dress Mckenna | Chic Embroidered Dress
Mckenna | Chic Embroidered Dress
$140.00 $69.95
Sale
Juliana | Slim Flower Slit Dress Juliana | Slim Flower Slit Dress
Juliana | Slim Flower Slit Dress
$140.00 $69.95
Sale
Harmony | Elegant Bikini Set Harmony | Elegant Bikini Set
Harmony | Elegant Bikini Set
$80.00 $39.95
Sale
Danielle | Bubble Hem Mini Dress Danielle | Bubble Hem Mini Dress
Danielle | Bubble Hem Mini Dress
$100.00 $49.95
Sale
Eve | Sleeveless Mini Dress Eve | Sleeveless Mini Dress
Eve | Sleeveless Mini Dress
$160.00 $79.95
Sale
Indigo | Lace Mini Dress Indigo | Lace Mini Dress
Indigo | Lace Mini Dress
$160.00 $79.95
Sale
Haven | Ruffled Maxi Dress Haven | Ruffled Maxi Dress
Haven | Ruffled Maxi Dress
$140.00 $69.95
Sale
Florence | Strapless Mini Dress Florence | Strapless Mini Dress
Florence | Strapless Mini Dress
$120.00 $59.95