WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Elsie | Sleeveless Maxi Dress Elsie | Sleeveless Maxi Dress
Elsie | Sleeveless Maxi Dress
$120.00 $54.95
Sale
Laney | Strapless Maxi Dress Laney | Strapless Maxi Dress
Laney | Strapless Maxi Dress
$120.00 $59.95
Sale
Valerie | Asymmetrical Maxi Dress Valerie | Asymmetrical Maxi Dress
Valerie | Asymmetrical Maxi Dress
$140.00 $64.95
Sale
Ariah | Floral Sleeveless Top with Scarf Ariah | Floral Sleeveless Top with Scarf
Ariah | Floral Sleeveless Top with Scarf
$90.00 $44.95
Sale
Lyla | Elegant Knitted Set Lyla | Elegant Knitted Set
Lyla | Elegant Knitted Set
$130.00 $64.95
Sale
Rosie | Lace Maxi Dress Rosie | Lace Maxi Dress
Rosie | Lace Maxi Dress
$160.00 $79.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Collins | Ruffle Strapless Maxi Dress Collins | Ruffle Strapless Maxi Dress
Collins | Ruffle Strapless Maxi Dress
$120.00 $59.95
Sale
Liberty | One-Strap Knitted Set Liberty | One-Strap Knitted Set
Liberty | One-Strap Knitted Set
$130.00 $64.95
Sale
Amiyah | Elegant Long Set Amiyah | Elegant Long Set
Amiyah | Elegant Long Set
$150.00 $74.95
Sale
Eliza | Sparkly Mini Dress Eliza | Sparkly Mini Dress
Eliza | Sparkly Mini Dress
$120.00 $54.95
Sale
Junie | Charming Ruffle Dress Junie | Charming Ruffle Dress
Junie | Charming Ruffle Dress
$200.00 $99.95
Sale
Londyn | Stunning Summer Dress Londyn | Stunning Summer Dress
Londyn | Stunning Summer Dress
$110.00 $54.95
Sale
Brinley | Long Sleeve Knitted Two-Piece Brinley | Long Sleeve Knitted Two-Piece
Brinley | Long Sleeve Knitted Two-Piece
$130.00 $64.95
Sale
Novah | Long Sleeve Knitted Set Novah | Long Sleeve Knitted Set
Novah | Long Sleeve Knitted Set
$120.00 $59.95
Sale
Beatrice | Bohemian Ruffle Set Beatrice | Bohemian Ruffle Set
Beatrice | Bohemian Ruffle Set
$140.00 $69.95
Sale
Cassidy | Charming Ruffle Dress Cassidy | Charming Ruffle Dress
Cassidy | Charming Ruffle Dress
$220.00 $119.95
Sale
Gianna | Halter Lace Mini Dress Gianna | Halter Lace Mini Dress
Gianna | Halter Lace Mini Dress
$130.00 $69.95
Sale
Melina | Sequins Skirt Melina | Sequins Skirt
Melina | Sequins Skirt
$70.00 $49.95
Sale
Mika | Round Neck Knitted Maxi Dress Mika | Round Neck Knitted Maxi Dress
Mika | Round Neck Knitted Maxi Dress
$140.00 $69.95
Sale
Maren | Floral Print Mini Dress Maren | Floral Print Mini Dress
Maren | Floral Print Mini Dress
$100.00 $59.95
Sale
Ember | Elegant Mini Dress Ember | Elegant Mini Dress
Ember | Elegant Mini Dress
$130.00 $64.95
Sale
Margo | Halter Maxi Dress Margo | Halter Maxi Dress
Margo | Halter Maxi Dress
$130.00 $69.95
Sale
Eden | Denim Set Eden | Denim Set
Eden | Denim Set
$170.00 $89.95
Sale
Aylee | Sleeveless Waisted Lace Dress Aylee | Sleeveless Waisted Lace Dress
Aylee | Sleeveless Waisted Lace Dress
$120.00 $59.95