WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Galilea | Tropical Floral Maxi Dress Galilea | Tropical Floral Maxi Dress
Galilea | Tropical Floral Maxi Dress
$160.00 $79.95
Sale
Yara | Backless Mini Dress Yara | Backless Mini Dress
Yara | Backless Mini Dress
$120.00 $59.95
Sale
Ezra | Elegant Floral Mini Set Ezra | Elegant Floral Mini Set
Ezra | Elegant Floral Mini Set
$180.00 $89.95
Sale
Maeve | Sleeveless Mini Dress Maeve | Sleeveless Mini Dress
Maeve | Sleeveless Mini Dress
$140.00 $69.95
Sale
Paris | Cowl Neck Halter Top Paris | Cowl Neck Halter Top
Paris | Cowl Neck Halter Top
$130.00 $64.95
Sale
Bellamy | Sleeveless Satin Maxi Dress Bellamy | Sleeveless Satin Maxi Dress
Bellamy | Sleeveless Satin Maxi Dress
$120.00 $59.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Noor | Summer Maxi Dress Noor | Summer Maxi Dress
Noor | Summer Maxi Dress
$180.00 $89.95
Sale
Ruby | Charming Ruffled Gown Ruby | Charming Ruffled Gown
Ruby | Charming Ruffled Gown
$140.00 $69.95
Sale
Lottie | Elegant Maxi Dress Lottie | Elegant Maxi Dress
Lottie | Elegant Maxi Dress
$140.00 $74.95
Sale
Alina | Elegant Maxi Dress Alina | Elegant Maxi Dress
Alina | Elegant Maxi Dress
$120.00 $59.95
Sale
Kiara | Lace Maxi Dress Kiara | Lace Maxi Dress
Kiara | Lace Maxi Dress
$160.00 $79.95
Sale
Cora | Strapless Maxi Dress Cora | Strapless Maxi Dress
Cora | Strapless Maxi Dress
$150.00 $74.95
Sale
Victoria | Strapless Mini Dress Victoria | Strapless Mini Dress
Victoria | Strapless Mini Dress
$130.00 $64.95
Sale
Alayah | Mesh Midi Dress Alayah | Mesh Midi Dress
Alayah | Mesh Midi Dress
$120.00 $59.95
Sale
Kaylee | Strapless Floral Dress Kaylee | Strapless Floral Dress
Kaylee | Strapless Floral Dress
$160.00 $79.95
Sale
Claire | Sleeveless Maxi Dress Claire | Sleeveless Maxi Dress
Claire | Sleeveless Maxi Dress
$120.00 $59.95
Sale
Ainsley | Linen Sarong Set Ainsley | Linen Sarong Set
Ainsley | Linen Sarong Set
$100.00 $49.95
Sale
Aubriella | Long Sleeve Wrap Set Aubriella | Long Sleeve Wrap Set
Aubriella | Long Sleeve Wrap Set
$130.00 $69.95
Sale
Amaris | Floral Print Two Piece Set Amaris | Floral Print Two Piece Set
Amaris | Floral Print Two Piece Set
$130.00 $69.95
Sale
Alondra | Contrast Set Alondra | Contrast Set
Alondra | Contrast Set
$160.00 $79.95
Sale
Kenia | Floral Print Mesh Two Piece Set Kenia | Floral Print Mesh Two Piece Set
Kenia | Floral Print Mesh Two Piece Set
$120.00 $64.95
Sale
Ezra | Elegant Floral Mini Set Ezra | Elegant Floral Mini Set
Ezra | Elegant Floral Mini Set
$140.00 $69.95