WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Kendra | Mesh Midi Dress Kendra | Mesh Midi Dress
Kendra | Mesh Midi Dress
$130.00 $69.95
Sale
Mirabel | Halter Backless Mini Dress Mirabel | Halter Backless Mini Dress
Mirabel | Halter Backless Mini Dress
$140.00 $69.95
Sale
Ottilie | Crochet Summer Dress Ottilie | Crochet Summer Dress
Ottilie | Crochet Summer Dress
$110.00 $54.95
Sale
Aubrielle | Tube Top Split Swimsuit Aubrielle | Tube Top Split Swimsuit
Aubrielle | Tube Top Split Swimsuit
$80.00 $44.95
Sale
Madilyn | Flowy Maxi Dress Madilyn | Flowy Maxi Dress
Madilyn | Flowy Maxi Dress
$130.00 $69.95
Sale
Aviana | Backless Halter Maxi Dress Aviana | Backless Halter Maxi Dress
Aviana | Backless Halter Maxi Dress
$120.00 $59.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Amoura | Strap Backless Bikini Amoura | Strap Backless Bikini
Amoura | Strap Backless Bikini
$70.00 $44.95
Sale
Brynlee | Pleated Mini Dress Brynlee | Pleated Mini Dress
Brynlee | Pleated Mini Dress
$160.00 $79.95
Sale
Anna | Sleeveless Mini Dress Anna | Sleeveless Mini Dress
Anna | Sleeveless Mini Dress
$130.00 $64.95
Sale
Lennox | One Shoulder Maxi Dress Lennox | One Shoulder Maxi Dress
Lennox | One Shoulder Maxi Dress
$180.00 $89.95
Sale
Jade | Elegance Mini Dress Jade | Elegance Mini Dress
Jade | Elegance Mini Dress
$110.00 $54.95
Sale
Margaret | Halter Knit Floral Mini Dress Margaret | Halter Knit Floral Mini Dress
Margaret | Halter Knit Floral Mini Dress
$130.00 $69.95
Sale
Alaina | Bandeau Bikini Alaina | Bandeau Bikini
Alaina | Bandeau Bikini
$70.00 $39.95
Sale
Blakely | Comfy Rose Bikini Blakely | Comfy Rose Bikini
Blakely | Comfy Rose Bikini
$70.00 $39.95
Sale
Faye | Asymmetrical Maxi Dress Faye | Asymmetrical Maxi Dress
Faye | Asymmetrical Maxi Dress
$130.00 $59.95
Sale
Marissa | Knit Mini Dress Marissa | Knit Mini Dress
Marissa | Knit Mini Dress
$120.00 $59.95
Sale
Janelle | Backless Split Swimsuit Janelle | Backless Split Swimsuit
Janelle | Backless Split Swimsuit
$90.00 $44.95
Sale
Amy | Cardigan Knitted Backless Top Amy | Cardigan Knitted Backless Top
Amy | Cardigan Knitted Backless Top
$70.00 $44.95
Sale
Lauren | Backless Pleated Top Lauren | Backless Pleated Top
Lauren | Backless Pleated Top
$70.00 $44.95
Sale
Francesca | Mermaid-Fit Maxi Dress Francesca | Mermaid-Fit Maxi Dress
Francesca | Mermaid-Fit Maxi Dress
$130.00 $64.95
Sale
Heidi | Floral Mini Dress Heidi | Floral Mini Dress
Heidi | Floral Mini Dress
$180.00 $89.95
Sale
Aria | Mesh Mini Dress Aria | Mesh Mini Dress
Aria | Mesh Mini Dress
$130.00 $64.95
Sale
Daphne | Floral One Shoulder Mini Dress Daphne | Floral One Shoulder Mini Dress
Daphne | Floral One Shoulder Mini Dress
$150.00 $79.95
Sale
Alora | Summer Knit Dress Alora | Summer Knit Dress
Alora | Summer Knit Dress
$150.00 $79.95