WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Arabella | Two Piece Mini Skirt Set Arabella | Two Piece Mini Skirt Set
Arabella | Two Piece Mini Skirt Set
$120.00 $59.95
Sale
Priya | Golden Rings Mini Dress Priya | Golden Rings Mini Dress
Priya | Golden Rings Mini Dress
$160.00 $79.95
Sale
Holly | Knitted Mini Dress Holly | Knitted Mini Dress
Holly | Knitted Mini Dress
$120.00 $59.95
Sale
Helena | Classic Mini Dress Helena | Classic Mini Dress
Helena | Classic Mini Dress
$120.00 $59.95
Sale
Linda | Breasted Hollowed Maxi Dress Linda | Breasted Hollowed Maxi Dress
Linda | Breasted Hollowed Maxi Dress
$130.00 $64.95
Sale
Reign | Backless Halter Maxi Dress Reign | Backless Halter Maxi Dress
Reign | Backless Halter Maxi Dress
$130.00 $64.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Annabelle | Flowing Maxi Skirt Set Annabelle | Flowing Maxi Skirt Set
Annabelle | Flowing Maxi Skirt Set
$130.00 $69.95
Sale
Alice | Lace Maxi Dress Alice | Lace Maxi Dress
Alice | Lace Maxi Dress
$140.00 $69.95
Sale
Caroline | Backless Maxi Dress Caroline | Backless Maxi Dress
Caroline | Backless Maxi Dress
$190.00 $94.95
Sale
Esmeralda | Halter Sleeveless Midi Dress Esmeralda | Halter Sleeveless Midi Dress
Esmeralda | Halter Sleeveless Midi Dress
$120.00 $69.95
Sale
Mabel | Long Sleeved Lace Mini Dress Mabel | Long Sleeved Lace Mini Dress
Mabel | Long Sleeved Lace Mini Dress
$120.00 $59.95
Sale
Meredith | Corset Midi Dress Meredith | Corset Midi Dress
Meredith | Corset Midi Dress
$120.00 $59.95
Sale
Kenna | Patchwork One Piece Set Kenna | Patchwork One Piece Set
Kenna | Patchwork One Piece Set
$100.00 $49.95
Sale
Eliana | Sleeveless Mini Dress Eliana | Sleeveless Mini Dress
Eliana | Sleeveless Mini Dress
$120.00 $59.95
Sale
Vivienne | Floral Mini Dress Vivienne | Floral Mini Dress
Vivienne | Floral Mini Dress
$120.00 $59.95
Sale
Bella | Chic Mini Dress Bella | Chic Mini Dress
Bella | Chic Mini Dress
$180.00 $89.95
Sale
Jocelyn | Buttoned Maxi Dress Jocelyn | Buttoned Maxi Dress
Jocelyn | Buttoned Maxi Dress
$180.00 $89.95
Sale
Leah | Ribbed Mini Dress Leah | Ribbed Mini Dress
Leah | Ribbed Mini Dress
$120.00 $59.95
Sale
Cerys | Ruffle Mini Dress Cerys | Ruffle Mini Dress
Cerys | Ruffle Mini Dress
$120.00 $59.95
Sale
Aisling | Eye-Catching Blouse Aisling | Eye-Catching Blouse
Aisling | Eye-Catching Blouse
$80.00 $39.95
Sale
Adriana | Gorgeous Swimsuit Adriana | Gorgeous Swimsuit
Adriana | Gorgeous Swimsuit
$80.00 $39.95
Sale
Edith | Crochet Stylish Set Edith | Crochet Stylish Set
Edith | Crochet Stylish Set
$150.00 $74.95
Sale
Samara | Lemon Sarong Set Samara | Lemon Sarong Set
Samara | Lemon Sarong Set
$130.00 $64.95
Sale
Calliope | Slim Bustier Maxi Dress Calliope | Slim Bustier Maxi Dress
Calliope | Slim Bustier Maxi Dress
$130.00 $69.95