WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Aubriella | Long Sleeve Wrap Set Aubriella | Long Sleeve Wrap Set
Aubriella | Long Sleeve Wrap Set
$160.00 $79.95
Sale
Kamryn | Long Sleeve Wrap Set Kamryn | Long Sleeve Wrap Set
Kamryn | Long Sleeve Wrap Set
$130.00 $69.95
Sale
Kaliyah | Floral Print Maxi Dress Kaliyah | Floral Print Maxi Dress
Kaliyah | Floral Print Maxi Dress
$110.00 $54.95
Sale
Kailani | Sequin Maxi Long Dress Kailani | Sequin Maxi Long Dress
Kailani | Sequin Maxi Long Dress
$170.00 $84.95
Sale
Zola | Detachable Straps Maxi Dress Zola | Detachable Straps Maxi Dress
Zola | Detachable Straps Maxi Dress
$120.00 $64.95
Sale
Molly | Contrast One Piece Molly | Contrast One Piece
Molly | Contrast One Piece
$80.00 $49.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Clara | Layered Mini Skirt Set Clara | Layered Mini Skirt Set
Clara | Layered Mini Skirt Set
$160.00 $79.95
Sale
Alani | Cutout Ruched Maxi Skirt Alani | Cutout Ruched Maxi Skirt
Alani | Cutout Ruched Maxi Skirt
$130.00 $64.95
Sale
Indie | Sleeveless Floral Maxi Dress Indie | Sleeveless Floral Maxi Dress
Indie | Sleeveless Floral Maxi Dress
$100.00 $49.95
Sale
Harper | Strapless Maxi Dress Harper | Strapless Maxi Dress
Harper | Strapless Maxi Dress
$120.00 $69.95
Sale
Fiona | Knit Sleeveless Maxi Dress Fiona | Knit Sleeveless Maxi Dress
Fiona | Knit Sleeveless Maxi Dress
$120.00 $59.95
Sale
Romina | Plaid Print Midi Dress Romina | Plaid Print Midi Dress
Romina | Plaid Print Midi Dress
$130.00 $69.95
Sale
Novalee | Embroidery Split Swimsuit Novalee | Embroidery Split Swimsuit
Novalee | Embroidery Split Swimsuit
$100.00 $49.95
Sale
Nicole | Print Sleeveless Short Dress Nicole | Print Sleeveless Short Dress
Nicole | Print Sleeveless Short Dress
$100.00 $49.95
Sale
Alanna | Pleated Backless Two-Piece Set Alanna | Pleated Backless Two-Piece Set
Alanna | Pleated Backless Two-Piece Set
$120.00 $59.95
Sale
Monroe | Backless Maxi Dress Monroe | Backless Maxi Dress
Monroe | Backless Maxi Dress
$130.00 $69.95
Sale
Ariana | Sleeveless Midi Sundress Ariana | Sleeveless Midi Sundress
Ariana | Sleeveless Midi Sundress
$160.00 $79.95
Sale
Harlow | Sunset Maxi Dress Harlow | Sunset Maxi Dress
Harlow | Sunset Maxi Dress
$160.00 $79.95
Sale
Maisie | Floral Maxi Dress Maisie | Floral Maxi Dress
Maisie | Floral Maxi Dress
$160.00 $79.95
Sale
Lacey | Stunning Sequin Dress Lacey | Stunning Sequin Dress
Lacey | Stunning Sequin Dress
$160.00 $59.95
Sale
Maisy | Off-Shoulder Mesh Maxi Dress Maisy | Off-Shoulder Mesh Maxi Dress
Maisy | Off-Shoulder Mesh Maxi Dress
$140.00 $69.95
Sale
Anya | Ruffle Mini Dress Anya | Ruffle Mini Dress
Anya | Ruffle Mini Dress
$160.00 $89.95
Sale
Thea | Floral Maxi Dress Thea | Floral Maxi Dress
Thea | Floral Maxi Dress
$150.00 $74.94
Sale
Camryn | Floral Mini Dress Camryn | Floral Mini Dress
Camryn | Floral Mini Dress
$80.00 $44.95