WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Neoma | Maternity Casual Long Sleeved Midi Dress Neoma | Maternity Casual Long Sleeved Midi Dress
Neoma | Maternity Casual Long Sleeved Midi Dress
$180.00 $94.95
Sale
Rosie | Maternity Lace Maxi Dress Rosie | Maternity Lace Maxi Dress
Rosie | Maternity Lace Maxi Dress
$160.00 $84.95
Sale
Luana | Maternity Off-Shoulder Maxi Dress Luana | Maternity Off-Shoulder Maxi Dress
Luana | Maternity Off-Shoulder Maxi Dress
$160.00 $84.95
Sale
Aylee | Maternity Sleeveless Waisted Lace Dress Aylee | Maternity Sleeveless Waisted Lace Dress
Aylee | Maternity Sleeveless Waisted Lace Dress
$140.00 $69.95
Sale
Kamara | Maternity Off Shoulder Pleated Maxi Dress Kamara | Maternity Off Shoulder Pleated Maxi Dress
Kamara | Maternity Off Shoulder Pleated Maxi Dress
$150.00 $74.95
Sale
Beatrice | Maternity Bohemian Ruffle Set Beatrice | Maternity Bohemian Ruffle Set
Beatrice | Maternity Bohemian Ruffle Set
$150.00 $74.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Michaela | Maternity Off-Shoulder Pleated Mesh Maxi Dress Michaela | Maternity Off-Shoulder Pleated Mesh Maxi Dress
Michaela | Maternity Off-Shoulder Pleated Mesh Maxi Dress
$150.00 $74.95
Sale
Nayara | Maternity Elegant Off Shoulder Maxi Dress Nayara | Maternity Elegant Off Shoulder Maxi Dress
Nayara | Maternity Elegant Off Shoulder Maxi Dress
$160.00 $79.95
Sale
Paula | Maternity Ruffled Top with Maxi Skirt Boho Set Paula | Maternity Ruffled Top with Maxi Skirt Boho Set
Paula | Maternity Ruffled Top with Maxi Skirt Boho Set
$160.00 $79.95
Sale
Althea | Maternity Elegant Backless Maxi Dress Althea | Maternity Elegant Backless Maxi Dress
Althea | Maternity Elegant Backless Maxi Dress
$170.00 $84.95
Sale
Francesca | Maternity Mermaid-Fit Maxi Dress Francesca | Maternity Mermaid-Fit Maxi Dress
Francesca | Maternity Mermaid-Fit Maxi Dress
$140.00 $69.95
Sale
Collins | Ruffle Strapless Maxi Dress Collins | Ruffle Strapless Maxi Dress
Collins | Ruffle Strapless Maxi Dress
$180.00 $94.95
Sale
Nola | Pastel Maxi Dress Nola | Pastel Maxi Dress
Nola | Pastel Maxi Dress
$130.00 $64.95
Sale
Amiyah | Elegant Long Set Amiyah | Elegant Long Set
Amiyah | Elegant Long Set
$180.00 $84.95
Sale
Jocelyn | Buttoned Maxi Dress Jocelyn | Buttoned Maxi Dress
Jocelyn | Buttoned Maxi Dress
$180.00 $94.95
Sale
Sylvia | Knit Maxi Dress Sylvia | Knit Maxi Dress
Sylvia | Knit Maxi Dress
$200.00 $99.95
Sale
Bella | Chic Mini Dress Bella | Chic Mini Dress
Bella | Chic Mini Dress
$180.00 $89.95
Sale
Matilda | Knitted Midi Dress Matilda | Knitted Midi Dress
Matilda | Knitted Midi Dress
$180.00 $94.94
Sale
Fiona | Knit Sleeveless Maxi Dress Fiona | Knit Sleeveless Maxi Dress
Fiona | Knit Sleeveless Maxi Dress
$130.00 $64.95
Sale
Pippa | Knitted Midi Dress Pippa | Knitted Midi Dress
Pippa | Knitted Midi Dress
$160.00 $84.95
Sale
Heidi | Floral Mini Dress Heidi | Floral Mini Dress
Heidi | Floral Mini Dress
$180.00 $89.95
Sale
Claire | Sleeveless Maxi Dress Claire | Sleeveless Maxi Dress
Claire | Sleeveless Maxi Dress
$150.00 $74.95
Sale
Holly | Knitted Mini Dress Holly | Knitted Mini Dress
Holly | Knitted Mini Dress
$120.00 $64.95
Sale
Aurora | Elegant Summer Dress Aurora | Elegant Summer Dress
Aurora | Elegant Summer Dress
$160.00 $79.95