WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Meredith | Corset Midi Dress Meredith | Corset Midi Dress
Meredith | Corset Midi Dress
$130.00 $64.95
Sale
Elsie | Sleeveless Maxi Dress Elsie | Sleeveless Maxi Dress
Elsie | Sleeveless Maxi Dress
$150.00 $74.95
Sale
Noor | Summer Maxi Dress Noor | Summer Maxi Dress
Noor | Summer Maxi Dress
$150.00 $74.95
Sale
Mika | Round Neck Knitted Maxi Dress Mika | Round Neck Knitted Maxi Dress
Mika | Round Neck Knitted Maxi Dress
$160.00 $79.95
Sale
Evangeline | Lace Maxi Dress Evangeline | Lace Maxi Dress
Evangeline | Lace Maxi Dress
$130.00 $64.95
Sale
Bethany | Puff Sleeves Dress Bethany | Puff Sleeves Dress
Bethany | Puff Sleeves Dress
$130.00 $64.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Emma | Deep V-Neck Maxi Dress Emma | Deep V-Neck Maxi Dress
Emma | Deep V-Neck Maxi Dress
$150.00 $74.95
Sale
Margo | Halter Maxi Dress Margo | Halter Maxi Dress
Margo | Halter Maxi Dress
$150.00 $79.95
Sale
Alina | Elegant Maxi Dress Alina | Elegant Maxi Dress
Alina | Elegant Maxi Dress
$120.00 $64.95
Sale
Bonnie | V-Neck Knitted Set Bonnie | V-Neck Knitted Set
Bonnie | V-Neck Knitted Set
$180.00 $94.95
Sale
Lyra | Floral Backless Maxi Dress Lyra | Floral Backless Maxi Dress
Lyra | Floral Backless Maxi Dress
$180.00 $94.95
Sale
Nalani | Butterfly Sleeve Off-Shoulder Maxi Dress Nalani | Butterfly Sleeve Off-Shoulder Maxi Dress
Nalani | Butterfly Sleeve Off-Shoulder Maxi Dress
$150.00 $74.95
Sale
Mckenna | Chic Embroidered Dress Mckenna | Chic Embroidered Dress
Mckenna | Chic Embroidered Dress
$160.00 $84.95
Sale
Cora | Strapless Maxi Dress Cora | Strapless Maxi Dress
Cora | Strapless Maxi Dress
$160.00 $84.95