Looking back at photos from the past 10 years, we can’t help but feel grateful.

Since 2013, novathebrand has grown from a small mother-and-daughter boutique on the Mornington Peninsula into a place filled with memories, style, and care.

To make room for this next chapter, we’re celebrating with our Moving Sale — up to 70% off sitewide on our most-loved pieces.

Once these final styles sell out, they won’t be restocked.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Cynthia | Vintage Island Pullover Cynthia | Vintage Island Pullover
Cynthia | Vintage Island Pullover
Regular price $260.00 Sale price $79.95
Sale
Jessica | Vintage Island Knit Jacket Jessica | Vintage Island Knit Jacket
Jessica | Vintage Island Knit Jacket
Regular price $300.00 Sale price $89.95
Sale
Keira | Vintage Icelandic Knit Sweater Keira | Vintage Icelandic Knit Sweater
Keira | Vintage Icelandic Knit Sweater
Regular price $260.00 Sale price $79.95
Sale
Erica | Vintage Island Sweater Erica | Vintage Island Sweater
Erica | Vintage Island Sweater
Regular price $260.00 Sale price $79.95
Sale
Harper | Classic Winter Knit Sweater Harper | Classic Winter Knit Sweater
Harper | Classic Winter Knit Sweater
Regular price $260.00 Sale price $79.95

MOVING SALE UP TO 70% OFF SIDE-WIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!