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Ella | Pastel Floral Midi Dress
MOVING SALE UPDATE: due to high demand during our Moving Sale, only units are still available at the current price. Once these final pieces sell out, they won’t be restocked — so if you can still click “Add to Cart,” it’s still available for now.
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Effortless Style with Timeless Comfort
The Ella Pastel Floral Midi Dress offers a relaxed, confident look that feels easy and polished at the same time. With its soft floral pattern and flowing shape, it creates a fresh, uplifting appearance without feeling overdone. It’s the kind of dress you can slip on and instantly feel comfortable and put together—perfect for everyday outings, social gatherings, or travel.
- All-Day Comfort: Feels easy and relaxed from morning through evening.
- Flattering Flow: Gently drapes over the body without clinging.
- Soft, Elegant Florals: A calm pastel look that feels fresh, tasteful, and timeless.
- Easy to Style: Looks beautiful on its own or paired with a light layer and simple accessories.
- Versatile Wear: Ideal for lunches, casual events, vacations, and everyday moments.
We offer Free Shipping on all orders in the AUS.
Enjoy hassle-free returns up to 30 days after delivery, and 24/7 Customer Support to assist you with any questions.
We partner with trusted carriers like Australia Post, DHL, and Aramex to ensure your order arrives quickly and safely. All orders are shipped within 24–48 hours.
You’ll receive a reliable tracking number as soon as your order ships—so you’ll always know exactly where it is.
Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 30 day return policy.
MOVING SALE
Since 2013, novathebrand has been built by a mother and daughter on the Mornington Peninsula, just south of Melbourne.
Our goal has always been simple — helping women find timeless pieces that feel comfortable, flattering, and beautiful to wear.
Because of you, we’ve grown.
We’re now preparing to move into a larger, more beautiful space.
Enjoy up to 70% OFF — limited time only.
Thank you for being part of our journey.
OUR CUSTOMERS SAY IT BEST
I absolutely love this sweater. It feels so soft and cozy, and the fit is flattering without feeling bulky. It’s perfect for cooler days and so easy to wear with jeans. I’ve already had compliments on it and would happily buy it again.
Karen Mitchell
Bought this jacket for the colder weather and it’s already become my go-to. It’s warm without feeling bulky, the lining is really soft, and it’s easy to wear with jeans for everyday errands. Exactly the sort of piece you keep reaching for.
Susan Mitchell
I had such a lovely experience at novathebrand. The store felt warm and welcoming, and the ladies there were incredibly kind and helpful, which made the visit even more enjoyable. I left with a big smile and will definitely be coming back.
Jill Whitaker
This dress fits beautifully and feels incredibly comfortable all day. I love how easy it is to wear and how effortlessly it flows. It has quickly become one of my favorite pieces in my closet.
Valerie Harmon
I ordered from here and was so pleasantly surprised by how quickly everything arrived. It was carefully packed and felt truly thoughtful from start to finish. The whole experience felt special.
Evelyn Rhodes
This top is so cheerful and easy to wear. It feels comfortable all day and pairs beautifully with pieces I already own. I’ve already reached for it more often than I expected.
Carmen Doyle
These loafers are incredibly comfortable from the very first wear. I love the subtle pattern detail, which makes them feel extra special without being too much. I’ve been wearing them nonstop because they go with everything.
Linda Thompson
This two-piece set is so comfortable and easy to wear. It feels just right the moment you put it on, and I love how beautifully the pieces work together without feeling too dressed up.
Susan Mitchell
This dress is perfect for warmer holiday days. The fabric is light and breathable, and it feels very comfortable to wear. It also looks quite elegant, which I love. I'm very happy with it.
Theresa Vaughn
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