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Alpina | Premium Merino Wool Shawl
UPDATE: due to high demand during our Moving Sale, only units are still available at the current price!
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The ultimate travel companion and winter essential. The Alpina is crafted from high-grade Merino wool, designed to provide serious warmth without the weight or the "itch" of traditional wool scarves.
What Makes It Work
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100% Merino Wool: We’ve used pure Merino for its natural temperature-regulating properties. It keeps you toasted when it’s freezing but breathes when you’re indoors, so you won’t overheat.
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Silky, Non-Itch Texture: Forget everything you know about scratchy wool. These fibers are ultra-fine, making the shawl feel smooth against your neck—perfect for sensitive skin.
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Generous Oversized Cut: This is a proper shawl, not just a skinny scarf. You can wrap it twice for maximum warmth or drape it over your shoulders as a sophisticated cape for dinner.
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Natural Odour Resistance: One of the best things about Merino is that it stays fresh for longer. You won't need to wash it after every wear, which is a win for both you and the environment.
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Crease-Resistant: It’s the perfect "throw in your bag" layer. Even after being stuffed in a tote or carry-on, it shakes out looking crisp and ready to wear.
The Details
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Material: 100% Premium Merino Wool
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Weight: 220g (Ultra-lightweight but high-warmth)
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Dimensions: 200cm x 70cm (Oversized drape)
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Finish: Subtle raw-edge fringe for a modern look
Color Descriptions
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Onyx Black: The timeless essential that adds a sharp, polished finish to any winter coat.
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Stone Grey: A clean, cool-toned neutral that pairs easily with almost anything.
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Caramel: A rich, warm tan that looks incredibly expensive against a navy or cream outfit.
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Forest Green: A deep, earthy green inspired by the NZ bush—no-fuss and easy to wear.
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Wine: A sophisticated berry red that adds a beautiful pop of colour to a neutral palette.
Perfect For
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Long-haul flights when the cabin air is freezing but you want to travel light.
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Wellington commutes where you need a layer that blocks the wind but tucks easily into a bag.
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Evening events as a chic alternative to a heavy jacket over a dress.
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Gifting—you truly can’t go wrong with high-quality Merino.
Care Instructions
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Hand wash only in cool water using a wool-specific detergent.
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Do not wring or twist; gently squeeze out excess water and dry flat in the shade.
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Avoid the tumble dryer at all costs—high heat will shrink Merino instantly.
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Store folded; hanging can cause the fine knit to stretch over time.
We offer Free Shipping on all orders in the USA
Enjoy hassle-free returns up to 30 days after delivery, and 24/7 Customer Support to assist you with any questions.
We partner with trusted carriers like USPS, UPS, and DHL to ensure your order arrives quickly and safely. All orders are shipped within 24–48 hours.
You’ll receive a reliable tracking number as soon as your order ships—so you’ll always know exactly where it is.
Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 30 day return policy.
COMBINE & GET UP TO 25% EXTRA OFF
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MOVING SALE
Since 2013, novathebrand has been built by a mother and daughter on the Mornington Peninsula, just south of Melbourne.
Our goal has always been simple — helping women find timeless pieces that feel comfortable, flattering, and beautiful to wear.
Because of you, we’ve grown.
We’re now preparing to move into a larger, more beautiful space.
Enjoy up to 70% OFF — limited time only.
Thank you for being part of our journey.
OUR CUSTOMERS SAY IT BEST
I absolutely love this sweater. It feels so soft and cozy, and the fit is flattering without feeling bulky. It’s perfect for cooler days and so easy to wear with jeans. I’ve already had compliments on it and would happily buy it again.
Karen Mitchell
Bought this jacket for the colder weather and it’s already become my go-to. It’s warm without feeling bulky, the lining is really soft, and it’s easy to wear with jeans for everyday errands. Exactly the sort of piece you keep reaching for.
Susan Mitchell
I had such a lovely experience at novathebrand. The store felt warm and welcoming, and the ladies there were incredibly kind and helpful, which made the visit even more enjoyable. I left with a big smile and will definitely be coming back.
Jill Whitaker
This dress fits beautifully and feels incredibly comfortable all day. I love how easy it is to wear and how effortlessly it flows. It has quickly become one of my favorite pieces in my closet.
Valerie Harmon
I ordered from here and was so pleasantly surprised by how quickly everything arrived. It was carefully packed and felt truly thoughtful from start to finish. The whole experience felt special.
Evelyn Rhodes
This top is so cheerful and easy to wear. It feels comfortable all day and pairs beautifully with pieces I already own. I’ve already reached for it more often than I expected.
Carmen Doyle
These loafers are incredibly comfortable from the very first wear. I love the subtle pattern detail, which makes them feel extra special without being too much. I’ve been wearing them nonstop because they go with everything.
Linda Thompson
This two-piece set is so comfortable and easy to wear. It feels just right the moment you put it on, and I love how beautifully the pieces work together without feeling too dressed up.
Susan Mitchell
This dress is perfect for warmer holiday days. The fabric is light and breathable, and it feels very comfortable to wear. It also looks quite elegant, which I love. I'm very happy with it.
Theresa Vaughn