WE’RE NOT SAYING GOODBYE.

California has been home since 2013. Now, Paris is calling.

novathebrand was built on timeless style, thoughtful design, and helping women feel confident and beautiful.

As we begin a new chapter, we’re celebrating with our Moving to Paris Sale — a chance to shop the styles you love before we turn the page.

You’ve been part of our story. Now be part of what’s next.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Aisling | Eye-Catching Blouse Aisling | Eye-Catching Blouse
Aisling | Eye-Catching Blouse
$80.00 $49.95
Sale
Kayla | Ribbed Knitted Top Kayla | Ribbed Knitted Top
Kayla | Ribbed Knitted Top
$80.00 $44.95
Sale
Della | Sleeveless Neck Halter Top Della | Sleeveless Neck Halter Top
Della | Sleeveless Neck Halter Top
$70.00 $44.95
Sale
Ivanna | Sequin Halter Tank Top Ivanna | Sequin Halter Tank Top
Ivanna | Sequin Halter Tank Top
$70.00 $44.95
Sale
Clarissa | Sequin Halter Top Clarissa | Sequin Halter Top
Clarissa | Sequin Halter Top
$84.95 $44.95
Sale
Jolie | One Shoulder Lace Top Jolie | One Shoulder Lace Top
Jolie | One Shoulder Lace Top
$60.00 $39.95

PARIS IS CALLING — UP TO 60% OFF SITEWIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Amy | Cardigan Knitted Backless Top Amy | Cardigan Knitted Backless Top
Amy | Cardigan Knitted Backless Top
$80.00 $49.95
Paris | Cowl Neck Halter Top Paris | Cowl Neck Halter Top
Paris | Cowl Neck Halter Top
$44.95
Sale
Kelsey | Elegant Top Kelsey | Elegant Top
Kelsey | Elegant Top
$100.00 $49.95
Sale
Georgia | Elegant Top Georgia | Elegant Top
Georgia | Elegant Top
$80.00 $39.95
Morgan | Flower One Shoulder Top Morgan | Flower One Shoulder Top
Morgan | Flower One Shoulder Top
$39.95
Sale
Ariah | Floral Sleeveless Top with Scarf Ariah | Floral Sleeveless Top with Scarf
Ariah | Floral Sleeveless Top with Scarf
$90.00 $44.95
Sale
Ellie | Front-Tie Design Top Ellie | Front-Tie Design Top
Ellie | Front-Tie Design Top
$60.00 $49.95
Sale
Lauren | Backless Pleated Top Lauren | Backless Pleated Top
Lauren | Backless Pleated Top
$90.00 $54.95
Rhea | Glamorous Sparkling Blouse Rhea | Glamorous Sparkling Blouse
Rhea | Glamorous Sparkling Blouse
$64.95
Margot | Elegant Top Margot | Elegant Top
Margot | Elegant Top
$44.95
Anneliese | Pearl Sleeveless Top Anneliese | Pearl Sleeveless Top
Anneliese | Pearl Sleeveless Top
$49.95
Hannah | Crossed Design Tank Top Hannah | Crossed Design Tank Top
Hannah | Crossed Design Tank Top
$44.95
Rebecca | Strapless Bustier Top Rebecca | Strapless Bustier Top
Rebecca | Strapless Bustier Top
$39.95
Sale
Elodie | Elegant Satin Top Elodie | Elegant Satin Top
Elodie | Elegant Satin Top
$70.00 $54.95