Looking back at photos from the past 10 years, we can’t help but feel grateful.

Since 2013, novathebrand has grown from a small mother-and-daughter boutique on the Mornington Peninsula into a place filled with memories, style, and care.

To make room for this next chapter, we’re celebrating with our Moving Sale — up to 70% off sitewide on our most-loved pieces.

Once these final styles sell out, they won’t be restocked.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4+ ITEMS

*Discounts are applied automatically at checkout & items can be combined from different collections.

Sale
Helena | Signature Coat Helena | Signature Coat
Helena | Signature Coat
$430.00 $134.95
Sale
Judith | Heritage Tweed Coat Judith | Heritage Tweed Coat
Judith | Heritage Tweed Coat
$429.95 $129.95
Sale
Adriana | Timeless Coat Adriana | Timeless Coat
Adriana | Timeless Coat
$350.00 $119.95
Sale
Jessica | Elegant Soft Jacket Jessica | Elegant Soft Jacket
Jessica | Elegant Soft Jacket
$350.00 $109.95
Sale
Mila | Hooded Knit Cardigan Mila | Hooded Knit Cardigan
Mila | Hooded Knit Cardigan
$280.00 $84.95
Sale
Phoebe | Soft Fleece Jacket Phoebe | Soft Fleece Jacket
Phoebe | Soft Fleece Jacket
$230.00 $69.95

MOVING SALE UP TO 70% OFF SIDE-WIDE. SHOP YOUR FAVORITE LOOKS NOW BEFORE THEY’RE GONE!

Sale
Willow | Hooded Everyday Jacket Willow | Hooded Everyday Jacket
Willow | Hooded Everyday Jacket
$260.00 $79.95
Sale
Judith | Long Tweed Plaid Coat Judith | Long Tweed Plaid Coat
Judith | Long Tweed Plaid Coat
$300.00 $104.95
Sale
Tessa | Lapel Collar Button-Front Coat Tessa | Lapel Collar Button-Front Coat
Tessa | Lapel Collar Button-Front Coat
$260.00 $79.95
Sale
Victoria | Tailored Elegance Blazer Victoria | Tailored Elegance Blazer
Victoria | Tailored Elegance Blazer
$315.00 $94.95